Internationally, the show airs in Canada and on 24-hour news network Orbit News in Europe and the Middle East. “You have to accumulate an audience in as many places as you can.”
“The broadcast television audiences aren’t as big as they were a generation ago, so now you don’t just play for that audience,” Corvo said. These runs are repackaged by NBC News under the Peacock Productions banner, and in syndication all NBC branding is stripped. Repackaged episodes of Dateline also air on NBCUniversal-owned cable networks E!, Oxygen and USA Network, as well as on Discovery-owned ID and OWN. That’s created an entirely new business around Dateline, allowing it to air almost in perpetuity on MSNBC and other NBC cable networks and to be sold into broadcast syndication, where it airs both as a daily strip and in primetime on Fox’s MyNet TV. The turn toward true crime had another advantage that perhaps Dateline didn’t see initially: It has made the show’s episodes evergreen. Most of our stories have resolution, so that’s what we’re waiting for.” “We might jump on a story when a crime first happens or we might wait for the trial. “We’ve done a story in as little as a week and as long as three years,” Cole said. Producing those shows takes a varied amount of time, with the average episode taking about six months to produce. “Our goal is to fill those two hours with one story, and in general, once we’ve gotten into the mode of doing two-hour stories, we don’t seem to have trouble finding them,” said Liz Cole, executive producer. We are looking for very rich stories with lots of twists and turns that have very interesting characters, very sympathetic people and victims who will let us into their stories,” Corvo said. “We spend most of our time trying to find really good true-crime stories. It is airing two-hour episodes every Friday night at 9/8 p.m CT. This season, Dateline is trying something new, and at the same time a bit retro in the age of ultrafast information. Just a few weeks ago, the show won an Emmy for an interview it did with one of Bill Cosby’s accusers, Corvo said. Two years ago, the show won a Emmy for its reporting on sexual harassment, and it has also dipped into such topics as the sexual abuse of female Olympic gymnasts and the case against Manhattan financier Jeffrey Epstein. While it still predominantly focuses on true crime, it occasionally takes a detour.
About a decade in, the show turned toward true crime, a genre that’s become incredibly popular. For the past several years, it has found a permanent home on Fridays.ĭateline began as a news and human-interest magazine, reporting longer versions of stories that were in the news. Dateline remained a utility vehicle for the network, bouncing around the schedule as needed and filling gaps but always airing. NBC began to cut the show back in spring 2001, and by 2004 the Tuesday slot was eliminated. At its peak in 19, Dateline was airing five nights a week. In 1997, NBC added Monday nights to the schedule. In 1994, newsmagazine Now with Tom Brokaw and Katie Couric became Dateline Wednesday, and that same year NBC added a third night, Friday. It’s allowed us to adapt to the changing environment.”ĭateline premiered on NBC on March 31, 1992, airing on Tuesday nights with Stone Phillips and Jane Pauley in the anchor chairs. “We have a strong sense of story and we use that skill to cover almost any topic we need to cover. “We’ve been a very adaptable show that’s been able to change over the years,” David Corvo, Dateline NBC’s senior executive producer, said.
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